Build a Social Media Presence That Actually BRINGS Customers
Strategic social media management for local businesses who want customers, not just engagement!
Everyone else starts with "what should we post today?"
I start with
"who are you trying to attract and why should they care?"
This quick 3min video will explain why working with me will be different, you can even speed it up if you're short on time.
Another day, another social media post that nobody saw
You spent 20 minutes taking photos of your latest work. Another 15 minutes writing a caption. Posted it at the "optimal time" you read about online.
Three likes. One from your mum. One from your mate Dave who likes everything. One from that random account that's probably a bot.
Meanwhile, one of my clients just gave up their part-time job because business got so good after just 2 weeks of strategic social media. Another high street retailer increased their turnover by 24% year-on-year.
You're starting to wonder if you're just invisible online - or if there's something you're missing completely..
Here's what nobody tells you about social media for local businesses:
It's not about posting more. It's not about better photos. It's not about using the right hashtags (although these are part of it)
It's about one thing: positioning yourself so clearly that when your ideal customers see your content, they think "that's exactly what I need."
There is no longer a "right time" to post, and a minimum of a daily presence is now essential, and no not the group spam!
I attend significant ongoing marketing training to ensure that my clients are always ahead of changes.
For years, I watched local businesses post the same generic content as everyone else and wonder why they weren't getting customers.
"Look at our amazing work!" posts. "We're passionate about what we do!" captions. Photos of their team looking awkward because someone said they needed "behind the scenes content."
After 11 years in strategic marketing, I know there is a better way. I understand what actually drives business results, not just what looks good on social media.
I work with local businesses differently. Instead of asking "what should we post?" I ask "who exactly do you want as customers and what would make them choose you?"
The results have been life-changing. One client gave up their part-time job after just 2 weeks because business exploded. A high street retailer increased their turnover by 24% year-on-year.
Another went from struggling to book appointments to having their busiest month ever.
Not because I made their photos prettier, but because I made their positioning crystal clear.
Your ideal customers are out there. They just can't see why they should choose you over everyone else. I fix that.
The Visibility Strategist
Flexible Solutions for Your Business
These fees are available for local small businesses only (t's and c's apply), as part of my commitment to serve local businesses. If your business falls outside of this I will be happy to recommend another service.
Perfect for smaller local businesses ready to get strategic about social media
£395/m - 4 spaces only!
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Onboarding
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8-9 strategic posts per month (2 per week)
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Monthly 30-minute strategy consultation
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Email strategy support (48-hour response)
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Content that drives footfall where appropriate
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Monthly Performance review
For established local businesses ready to become the obvious choice
£495/m
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12-13 strategic posts per month (3 per week)
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Monthly 60-minute strategy consultation call/meeting
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Email support (48-hour response time)
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Complete strategic foundation development
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Seasonal campaign planning
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Advanced analytics and reporting
For local businesses ready to dominate their market
£895/m
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16-18 strategic posts per month (4 per week)
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Bi-weekly 45-minute strategy consultation calls
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Priority email support (same-day response)
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Advanced analytics with competitor insights
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Quarterly market positioning review
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Strategic optimisation and ongoing refinement
Market Rate Comparison (UK 2025) - Industry Standard Rates:
- 3 posts/week (12-13/month): £600-£800 market rate
- 4 posts/week (16-18/month): £750-£1,000 market rate
- 5 posts/week (20-22/month): £900-£1,200 market rate
- Client provides imagery/photos
- Agency/freelancer provides copywriting and strategy
- Agency handles scheduling and basic community management
- Standard analytics reporting
- Source: UK social media management industry research 2025
Everyone else starts with "what should we post today?" I start with "who are you trying to attract and why should they care?" We will work through this using my carefully curated and proprietary questionnaires.
Before creating any content, we establish the core elements that make your marketing effective: understanding exactly who your business serves and what drives their purchasing decisions, identifying the unique value you provide that sets you apart from others in your market, and determining the specific messaging and positioning that motivates your ideal customers to take action. This foundational work ensures every piece of content works strategically toward your business goals rather than hoping random posts will somehow generate results.
Once the foundations are established, every piece of content is designed with clear purpose and intent. Rather than creating posts that simply look professional, the content strategy focuses on positioning, messaging that resonates with your target market, and calls-to-action that drive meaningful business outcomes. Content scheduling and delivery is optimised based on your specific audience behaviour and business objectives.
Success is measured by business impact rather than vanity metrics. We track which content approaches generate genuine customer interest and business enquiries, continuously refining the strategy based on what delivers real results for your specific business goals. This data-driven approach ensures your social media investment directly supports your business growth objectives
Ready to Make a Change?
If you would like to find out how we can work together to grow your business, complete the form below and I will be in touch within 24hours.
Spaces are limited and are not secured until Terms and Conditions are agreed and payment made.
Got questions before getting started? Here are answers to the most common ones. If you need more details, feel free to reach out!
Who is this service for?
This service has been designed specifically for small local businesses. It offers a discounted rate to give fair access to marketing support that larger businesses can access.
How does it work?
With a commitment to make change. Whichever package you book will begin with a deep level questionaire which I will need detailed answers on. Depending on package there may be an onboarding call as well. From this information your unique positioning will be created, once signed off, we will then create your unique content.
Do you offer bespoke services or add ons?
Yes, all packages will be individually tailored to the business but bespoke packages are available. You will also be able to book additional training and other services.
Do you offer refunds?
No, this is a deep level service and every effort will be made to achieve the results you are looking for.
How long does it take to see results?
Results cannot be guaranteed. Depending on the package that you book and your activities between time will have a direct impact on the results for your business
Can you help with paid ads?
Absolutely. I am a paid ad expert, this service is an additional cost and I do offer basic packages for local businesses which are very affordable.
Do you provide ongoing support?
That will be depending upon the package you book.
What industries do you specialise in?
Retail, Luxury Goods, Handmade Jewellery, Course Creators, Service Providers. I have worked with hundreds of businesses over the last decade! The industry is possibly less important than the goal - Sales vs leads.
The Visibility Strategist
enquiries@alphadigitalmarketing.co.uk
07746 864030