A SAFER WAY TO SCALE YOUR BUSINESS WITH META™ ADS
For established businesses ready to grow towards £30k months without unnecessary risk.
THIS IS WHERE ADS MOVE FROM LEARNING TO DECISION MAKING
When your business is already doing £6–10k months, ads stop being about learning how the platform works.
They start being about decisions that have consequences.
Decisions like:
when to increase spend
what to leave alone
what actually matters in the data
and what doesn’t
At this stage, it’s not that ads don’t work.
It’s that guessing becomes expensive.
You’ve probably already taught yourself a lot.
You’ve tried things.
You’ve learned what not to do.
What changes here isn’t your capability, it’s the stakes.
And this is the point where having structure and support matters.
Not to take control away from you.
But to help you make better decisions, more calmly, with less exposure.
→ This is what the scale room is for
HOW WE REDUCE RISK WHILST SCALING ADS
And this is where the difference between learning and decision-making really shows up.
Ads don’t fix uncertainty.
They amplify it.
If the strategy isn’t clear - the offer, the message, who you’re speaking to, and what matters commercially - paid ads don’t help you “figure it out”.
They simply put money behind whatever’s already unclear.
That’s where problems creep in.
Not because ads are risky in themselves, but because unclear foundations get amplified very quickly once increased spend is involved.
This is why strategy and safety are tied together here.
Strategy doesn’t need to be complicated.
It needs to be clear enough that ads have something solid to amplify.
When that clarity is in place, ads behave very differently:
→Spend stays controlled
→Results make sense
→Decisions are made calmly
→And scaling stops feeling reactive
At that point, ads stop feeling like a gamble
and start feeling like a channel you can actually work with.
That’s the point of the Scale Room.
Not to rush you into ads, but to make sure ads are introduced and scaled with the right conditions in place!
HOW THE SCALE ROOM WORKS
The Scale Room is a six-month hybrid programme, designed to support you through strategy, learning, and live ads, so decisions are made with expert guidance, not in isolation.
It’s structured this way because scaling with ads isn’t one single step.
Different stages need different types of input, and when everything is treated the same, that’s where problems usually start.
We start together, with strategy and assessment, where you are right now.
The programme begins in the group.
This first phase is about getting clear on the business you are scaling and what you actually want ads to do for it.
We look at:
→ Where your business is right now
→ What your goals are over the next six to twelve months
→ What growth looks like in real terms, not vague targets
→ What your business can realistically support as demand increases
This assessment happens before ads are pushed harder or budgets are increased.
The point is to make sure ads are aligned with your business goals, not pulling the business in a direction it cannot support.
Learning happens alongside action
As the programme progresses, group sessions focus on helping you understand how to work with ads at this stage of business.
This includes:
→ What to look at inside Ads Manager
→ Which numbers matter and which ones do not
→ What is normal behaviour and what actually needs attention
→ How to approach changes without reacting to every fluctuation
This gives you the ability to make informed decisions, rather than second-guessing yourself or relying on surface-level advice.
Your ads are reviewed individually
When it comes to your ads, support is one-to-one.
Every business is different, and your numbers remain private.
Individual support includes:
→ Reviewing your ads directly
→ Monitoring performance in context
→ Discussing changes before they are made
→ Guiding decisions around spend and scaling
→ Access to Victoria via WhatsApp
This requires access to your ad account so guidance is based on what is actually happening, not screenshots or assumptions.
Nothing is shared in the group unless you choose to share it.
How this reduces risk as you scale:
This structure is what keeps scaling from feeling exposed.
→ Decisions are not rushed
→ Spend is not increased without discussion
→ Changes are made deliberately
→ You are not left making judgment calls on your own
You remain in control of your business, with expert guidance around the decisions that carry the most significance.
That is how the Scale Room works.
Clear. Controlled. Built to support growth without unnecessary exposure.
What the Scale Room is not
This programme is not:
→ A beginner ads course
→ A shortcut to fast spikes or quick wins
→ Done-for-you ad management (that is a separate service)
→ Unlimited access or on-demand support
→ A place to test random ideas with ad spend
It is also not suitable if:
→ Your business is not yet making consistent revenue
→ You want someone to take control and “just run the ads”
→You are looking for tactics without strategy
→ You want to scale aggressively without regard for risk
The Scale Room is designed for businesses that are already working and want to scale carefully, with expert input around decisions that matter.
If you are looking for speed without structure, this will feel restrictive.
If you want support, clarity, and control as you scale, it will make sense.
COMMITMENT AND EXPECTATIONS
The Scale Room runs over six months.
This is intentional.
Scaling with ads takes time, context, and consistency. Shorter programmes encourage rushed decisions. This one does not.
To get value from the Scale Room, you should expect to:
→ Stay involved in your ads and decision-making
→ Attend or catch up on group sessions
→ Be open to strategic changes where needed
→ Allow time for ads to settle before pushing spend
Ad spend is always your decision.
Nothing is increased without discussion.
Support is structured and focused.
This is not unlimited access, and it is not a free-for-all.
Individual ad reviews are provided so guidance is based on what is actually happening, not assumptions or screenshots.
This programme works best for businesses that:
→ Are prepared to take a considered approach to growth
→ Want to understand what they are doing with ads
→ Value strategy, context, and experienced input
If that describes how you want to scale, this programme will make sense.
Why You Should Trust Me
This programme is built from real client work with established businesses, not theory.
I work with businesses that are already trading consistently and are at the point where scaling decisions need to be handled carefully.
That work combines strategy and Meta™ ads.
Examples of results from my strategy and ads clients include:
→ Reversing a sustained period of decline for an independent retail business and delivering a 49 percent increase in revenue within five months
→ Supporting multiple consecutive record trading months after repositioning and clearer strategic direction
→ Achieving an average 10.5x ROAS for a luxury product business in an industry where 2–3x is considered strong
→ Turning £1000 of ad spend into approximately £11,000 in tracked sales on a consistent basis
→ Supporting businesses through website changes, reduced organic reach, and market pressure without loss of revenue
→ Generating over 66,000 leads at under £3 per lead across multiple accounts
This is the level this programme operates at.
The Scale Room exists to apply the same strategic thinking, decision-making support, and ads oversight to businesses who want to scale without damaging their business
WHY I RUN THE SCALE ROOM
I work with businesses at the point where growth decisions start to have real consequences.
Most of the businesses I work with are already making money. They are typically hitting a consistent £6–10k in monthly turnover. They know their offer sells and they are not starting from scratch.
What they are looking for is a way to scale without putting what already works at risk.
This is the stage where ads stop being something you can experiment with casually. Decisions around spend, messaging, and direction start to matter more, and making those decisions without enough structure or experience can get expensive very quickly.
That is the gap the Scale Room is designed to fill.
How I actually work with clients
My background is in strategy-led advertising. I do not separate ads from the business they are supporting.
I have worked with Meta™ ads across product based brands and service businesses at different stages of growth, and I have seen the same issues come up repeatedly when ads are introduced without enough strategic thinking behind them.
The problem is rarely the platform. It is usually a lack of clarity around goals, positioning, capacity, or decision-making, and ads simply amplify that.
Inside the Scale Room, my role is to act as a co-pilot.
You are still running your business. You are still involved in your ads. But you are not making decisions in isolation. Strategy is set first, decisions are talked through, and ads are reviewed with the wider business context in mind.
This is not about hand-holding and it is not about taking control away from you. It is about combining your knowledge of your business with my experience of how ads behave at this stage, so decisions are made deliberately rather than reactively.
There is a clear gap between learning ads on your own and handing everything over to an agency.
The Scale Room sits in that space.
It gives you strategic oversight, experienced input, and ongoing support while ads are live, without removing you from the process or pushing you faster than makes sense for your business.
That is why this programme exists, and why it works for businesses at this stage.
NEED HELP? WE GOT YOU COVERED!
FREQUENTLY ASKED QUESTIONS
IS THIS AD MANAGEMENT?
No. This is a hybrid programme. You run your business and your ad account.
I provide strategy, oversight, and individual strategy and ad reviews so decisions are not made in isolation.
If you want fully done-for-you ad management, this is not that, but is offered as a separate service.
WHAT IF I'M ALREADY RUNNING META™ ADS
That’s fine. Many people join while ads are already live.
We assess what’s in place, look at performance in context, and decide what needs adjusting and what doesn’t. Nothing gets reworked for the sake of it.
HOW MUCH AD SPEND IS REQUIRED?
There is no fixed minimum, but this programme is designed for businesses that can afford to spend consistently.
Typically, participants are comfortable spending at least £500 per month and scaling from there when it makes sense.
Spend is always discussed in context. Nothing is pushed blindly.
WHAT IF MY ADS AREN'T READY TO SCALE STRAIGHT AWAY
That’s normal. Not everyone scales immediately.
Some businesses need clarity, restructuring, or testing before pushing spend. The programme supports that process rather than forcing a timeline.
WHAT HAPPENS AFTER 6 MONTHS?
By the end of the programme, you should have:
→ a clear strategic direction
→ ads that are working in context and delivering return
→ confidence around decision-making
Some businesses move into ad management.
Others continue running ads themselves with periodic support.
There is no obligation either way.
WILL YOU NEED ACCESS TO MY AD ACCOUNT?
Yes. Individual ad support is based on what is actually happening inside your account. That requires access.
Nothing is shared with the group unless you choose to share it.
DO I HAVE TO SHARE MY NUMBERS IN THE GROUP?
No. Group sessions focus on strategy, learning, and decision-making.
Individual ad performance, spend, and results are handled privately.
IS THIS SUITABLE IF MY BUSINESS IS SEASONAL?
Yes. Seasonality is taken into account when setting goals, pacing spend, and making decisions. This is one of the reasons strategy comes first.
HOW MUCH ACCESS DO I GET TO YOU?
Support is structured, not unlimited.
You get:
→ group sessions focused on strategy and learning
→ individual ad reviews and guidance
→ support at key decision points
This is not a free-for-all, but you are not left unsupported.
HOW MUCH ACCESS DO I GET TO YOU?
This is not suitable if:
→ your business is still at an early stage
→ you are looking for a quick fix
→ you want someone to take over completely
→ you are not prepared to be involved
This programme is for established businesses who want support while scaling, not outsourcing responsibility
If the Scale Room feels like the right fit, the next step is to complete a short application form.
The investment is £1,000 per month, billed monthly for the duration of the six month programme
The form helps me understand:
→ where your business is right now
→ how you are currently using Meta ads
→ what you want to achieve over the next six months
There are no sales calls as part of this process.
Applications are reviewed to make sure the programme is the right fit and expectations are aligned before anyone joins.
Apply to the Scale Room
Places are limited due to the level of individual support included.
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